TomFolio.com launched a polished new site design today. It looks great.

The front page is a litte richer in rolling content than the previous site. The right sidebar is now dedicated to featured items. The Authors Born on This Day list is supplemented by a list of the day’s celebrations, observances, and historical events with links to loosely related categories.

A more subtle, but still important, change is the new emphasis on the fact that the site is a member-owned co-op. (Using Books is currently a non-owning member.) It says prominently, at the top of the screen, “Shop Co-Op!” and “An International Co-op of Independent Dealers”. This is a stronger and more specific identity for TomFolio than the one encouraged by the old tagline, “Your Corner Bookstore on the Internet”.

Kudos to Laurie and the TomFolio members who made the redesign happen.